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June 2020

Sandhills Global Launches LiftsToday.com for Buyers & Sellers of Lifts & Lift Equipment

LINCOLN, Neb. — April 22, 2019

Sandhills Global announces the launch of LiftsToday.com, an online marketplace connecting buyers and sellers of new and used lifts and lift equipment, including forklifts, scissor lifts, boom lifts, telehandlers, personnel lifts, truck-mounted lifts, and container handlers. As a product of Sandhills Global, LiftsToday.com joins an extensive portfolio of brands spanning the construction, agriculture, trucking, and other industries worldwide, including Machinery Trader, TractorHouse, Truck Paper, and AuctionTime.com.


LiftsToday.com features listings for lift equipment from sellers across the U.S. and in international markets. Users can browse listings by category, manufacturer, model, year, price, condition, or location, or search for individual assets. Listings include asset specs and details, location information, photos and videos, and seller information so buyers can reach out directly. Qualified sellers manage and update listings through the Sandhills Cloud, a web-based suite of business applications that includes inventory management, lead oversight, advertising, and many other services.


LiftsToday.com is the fifth major brand extension of Machinery Trader, which has served buyers and sellers of construction equipment for over 40 years. To address growing demand within specific niche industries formerly encompassed by MachineryTrader.com, within the past two years Sandhills Global has launched CraneTrader.com (for cranes and related equipment), ForestryTrader.com (for logging and other forestry equipment), OilfieldTrader.com (for oilfield equipment), and PowerSystemsToday.com (for generators and other power equipment).


“LiftsToday.com comes as a direct response to the growing demand for a broad range of lift equipment for construction, industrial, warehousing, retail, and other applications,” says Sandhills’ Director of North America Construction Stephanie Olberding. “In addition to providing a dedicated online marketplace for the lift market, LiftsToday.com offers integrated valuation, financing, escrow, hauling logistics, and other services that provide buyers and sellers alike with added convenience and cost savings.”


Sellers interested in listing equipment on LiftsToday.com can contact Sandhills directly for more information.